Di Wilson began her career in client service and new business development at Grey Advertising. In 1999 she founded POD Communications – and was its CEO for over 15 years, before launching Integer Hotspot SA, a dynamic communications agency that has established itself as a leading media-neutral advertising and marketing agency working across most sectors and integrated strategic touch-points. In addition, the agency prides itself on having strong TTL offering with a focus on shopper, delivering specialised POS and brand activation, Digital and social media solutions evidenced by many prestigious local and global awards at the prestigious POPAI awards.