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Diane Charton is managing director of the Red & Yellow School. She is proud mom to two gorgeous girls; wife to an amazing man; touch rugby player; energiser bunny; bubbles fan; online crusader. The Red & Yellow brand offers its students a range of real world, practical marketing communications skills to embark upon careers stemming from a fusion of strategic insight and creative flair that are aligned to the digital marketing age. Red & Yellow’s course content is driven by the evolution of the industry.
That South Africa has a digital skills shortage is not a new observation. While technology and digital content are having...
Today's media terrain is so diverse but that doesn't mean services and service providers should work in silos, says Diane...
As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations...
The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they...
Social networking – including services such as YouTube, Facebook, Twitter and BBM – looks like a whole brave new world...
Most companies understand that reputation is an intangible business asset that needs to be nurtured, defended and protected to ensure...
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