Emma Rich is a Reader in the Department for Health, University of Bath where she is based in the Physical Cultural Studies research group. Her research examines sport, physical activity and health contexts from a critical/socio-cultural perspective with a particular focus on how people learn about their bodies/health. She has researched the relationship between schools and eating disorders, obesity and school health policy, social, cultural and pedagogical aspects food and eating and gender and physical activity. This work is informed by Physical Cultural Studies and Public Pedagogy advancing theoretical frameworks to understand how people learn about health and their bodies (pedagogical processes) and the impact of this on their identities, health practices, and physical activity. Her latest research critically examines digital health practices and focuses on the culture of mHealth (mobile health) and self-tracking.