Fran Luckin is chief creative officer at VML South Africa. She studied speech and drama at university but was saved from a life spent as ‘Second Extra From the Left’ by moving into advertising – which served her well: Luckin has won multiple awards, including some of the industry’s most coveted accolades. In 2022, she was named Industry Leader of the Year at the Adfocus Awards. She has an MBA from the Berlin School of Creative Leadership and is a passionate advocate of lifelong learning.