Gayle Edmunds

Gayle Edmunds Articles 3

Gayle Edmunds is special projects editor at Ads24's content hub. Edmunds worked most recently at City Press for more than 14 years. She started out on the subs desk before moving to the position of managing editor — a position she held for more than seven years.

How brands can share in news organisations’ trust halo

Posted By: Gayle Edmundson: January 21, 2021In: Media business

A recently released survey shows that commercial brands should seek out trusted news providers as their partners so as to share in their trust dividend. Read more

Seven questions advertisers need to answer to create meaningful content

Posted By: Gayle Edmundson: May 13, 2020In: Advertising

If you want to change the world you have to deliver the facts in a way that strikes an emotional chord. Storytellers and journalists have always known this. Read more

Lockdown: why the media provides a critical service in times of crisis

Posted By: Gayle Edmundson: March 25, 2020In: Press

Now is the time to support ethical, expert reporting as we face the consequences of the rapidly spreading pandemic. Read more

Gayle Edmunds Articles 3

How brands can share in news organisations’ trust halo

Seven questions advertisers need to answer to create meaningful content

Lockdown: why the media provides a critical service in times of crisis

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