Are chief marketing officers battling with attribution models?
How can CMOs ensure that they’re using an attribution model that allows them to make the clearest possible marketing decisions?
Investing in influence: why marketing ROI should focus less on the returns, and more on the investment
The average marketing exec in the industry today likely spends a fair amount of time weighing up the return on...
We should be funding camels, not hunting unicorns
The reality is that start-ups create almost no immediate value, and the overwhelming majority fail. South Africa desperately needs to...
