There’s a good reason why many people say politics and business don’t mix – it is simply because of bad debt! Since 1994/5 and every four years since, advertising and media agencies are approached for the privilege of working on political campaigns. And, every election, mistakes of the past are repeated. Maybe it’s partly the […] Read more
The strange thing about change is that no one expects it. It only becomes obvious when it is pointed out to us. It’s a bit like global warming or the exponential cost devaluation of computer memory. It seems to occur so slowly but when viewed over time, the shift is dramatic. Our society is exactly the […] Read more
There might be a hiring freeze, resulting in lucrative freelance work for the old pros, but that will soon come to an end and then they need to find those young superstars to join the industry. For some time now, most multi- national media agencies in South Africa have been wrestling with strict network instructions to […] Read more
The latest ABCs are out and Gordon Patterson has been studying the figures, among other information, to see what they tell him about the status of the print industry. Yes it’s bad, but it’s not all bad news. Looking to the United States where print is being hardest hit, the Audit Bureau of Circulations (ABC) […] Read more
Many industry analysts may slag off the press, but advertisers still flock to advertise in newspapers, despite the definite decline in several leading newspapers’ circulation over the last 10 years, the press still remains attractive to many advertisers. I recently saw a very interesting presentation showing that total press circulation had in fact remained fairly static […] Read more
No matter what advertisers think of online advertising, it is the way of the future. The debate on whether advertisers are keen to utilise the online platform will be very short-lived. This is because the answer is clearly visible in the growth in South African digital advertising during the last decade. Online ad spend in […] Read more
