The Media Yearbook: The Media Yearbook, the only one of its kind in Africa, offers an important and independent overview of the media industry in 2015 as well as giving important insight and perspective into global trends and forecasting for 2016. Here Gordon Patterson gives an overview on how to turn perceived threats into opportunities and […] Read more
As I consider newspapers, I’m filled with an overwhelming feeling I am watching one of those Groundhog Day-style movies, where the actors keep repeating their actions over and over, says Gordon Patterson. Yes, press remains under pressure – and largely for the same reasons it did five years ago. And it is not because of […] Read more
Gordon Patterson questions the benefit of procurement for the media. A decade ago the term ‘procurement’ was not familiar in our industry and few had any inkling of its future impact on the media. So what’s changed? First off, the world has become a global village. Then there is a growing belief in the one-size-fits-all […] Read more
A decade ago the term ‘procurement’ was not familiar in our industry and few had any inkling of its future impact on the media. So what’s changed? Gordon Patterson takes a look. First off, the world has become a global village. Then there is a growing belief in the one-size-fits-all approach to business, which is […] Read more
The funny thing about change is that while no one ever expects it, it is generally inevitable. This is true in the print media industry and specifically in the magazine sector. Each year we review two readership reports from the All Media and Product Survey (Amps) and four Audit Bureau of Circulations (ABC) updates, while […] Read more
Gordon Patterson analyses the ABCs the very interesting period in print media that was impacted by the death of Nelson Mandela. A lot has happened not only locally, but internationally, since Don McLean wrote and performed the now classic song ‘American Pie’ in 1971. It was an iconic song for an iconic period. It refers […] Read more
