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With over 25 years experience in the media industry, Gordon Patterson is Group Managing Director of The Starcom MediaVest Group and an active and outspoken media professional well-known for his passion for insight/strategy and creativity. He is currently deputy president of the ABC and a past chairman and active member of the Advertising Media Forum (AMF).
Few things are more desperately needed in the media agency business right now than mentorship, according to Gordon Patterson. He...
Gordon Patterson looks at weekly newspapers from a media agency perspective. Circulation remains the truest measure of market support and,...
The figures are available and transparent but Gordon Patterson gives insight to the trends hidden behind the numbers in a...
In Gordon Patterson’s inimitable way, he calls a spade a shovel as he tackles the truth behind media inflation. There...
STATE OF THE MEDIA: In the last 12 months, the government has made clear its distrust of the media, and...
In a column that first appeared in The Media magazine, Gordon Patterson speculates on the future of sport delivered to...
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