Groovin Nchabeleng is a founding ember and the chairperson of the Black Agencies Network Association (BANA). BANA is a non-profit organisation comprising 100% black-owned agencies across South Africa, with a mandate to champion and accelerate transformation in the advertising, marketing and communications industry by increasing black-owned agency participation. Total advertising spend in South Africa is ±R58-bn and black agencies account for less than 2% of that spend. BANA exists to rewrite that narrative.