Like you, I’ve experienced the best and worst this industry has to offer. 15+ years of observing what makes consumers tick, coupled with my in-the-trenches experience in numerous markets across several categories, has shaped my view which is not only radically different, but likely to push you into unfamiliar territories.

British American Tobacco, South African Breweries, Kimberly Clark, Unilever, Estee Lauder South Africa, BOKOMO Foods, Distell, Nestle and Media 24 are just some of the employers and clients who have helped me refine this view.

The result: A desire to strengthen the emotional connection between brands and its audience (humans) in order to solve real business problems, deliver better work and positively impact the things we care about. It’s my turn to make it matter. Are you in?