Jabulani Sigege is an award-winning creative consultant with 14 years’ experience in advertising, working at some of SA’s most iconic agencies. He’s passionate about creating work that taps into cultural capital, enabling it to truly resonate with the people it’s talking to.

He was previously Executive Creative Director at Hero, a full-service advertising agency based in Cape Town. He’s picked up a few tricks while working at some of SA’s most iconic agencies, and a few accolades along the way, including Cannes Lions, Loeries, Bookmarks, Pendorings, One Show and Apex awards.

Driven by the desire to make relevant and resonant work, Jabulani believes tapping into cultural capital is the way to create powerful, memorable work that connects brands to people.

Besides advertising, his other interests include all things pop culture, being a bibliophile, and trying his best to not ever run races that are more than 15 km.