Johan Kruger is Head of Context at Consulta, a leading customer experience (CX) consultancy that delivers an end-to-end solution to customer-centricity, from research, to strategy development, to implementation and monitoring.
James Bond 007 is probably one of the best examples of what a branded customer experience is all about, and marketers and brand owners can draw great lessons from 007. Read more
As much as the digitisation shift was a Darwinian survival tactic, it has also delivered numerous unintended consequences. Read more
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