Khanyisa Melwa is a marketing communications professional whose 9 years of experience has seen him straddle roles in brand marketing, digital audience measurement, event management and activations and everything in between. He now plies his trade at one of South Africa's largest pension funds (by AUM), where he serves as a communications specialist. When he's not stuck in Teams meetings, he shares marketing insights gleaned from industry reports on his Substack newsletter: https://khanyisa.substack.com/