Kim Sheehan teaches and researchers brand responsibility, including the roles of authenticity, trust, and commitment to social good in the crafting of responsible brands.
Brands connecting with social issues can be a win-win: Consumers become aware of important social issues that may lack media exposure and brands connect with like-minded consumers in a more authentic way. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Tiso Blackstar Group