Larry Rosin is President of Edison Research, which he co-founded in 1994. Since then, he has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialisation in media and election polling. Edison is best known as the company that performs Exit Polls for all U.S. Elections for the National Election Pool. In addition, Edison is well known for its groundbreaking media research series, ‘The Infinite Dial’, which tracks developments in digital media, and ‘Share of Ear’, which measures all audio usage in the U.S., among many other things.
Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania.
Larry Rosin, President of Edison Research, discusses the lessons radio operators can learn from the American radio market. Rosin will be in South Africa next week for a masterclass on why audio strategy is imperative for your brand. Read more