Dr Louise Grimmer is a retail and marketing academic at the University of Tasmania.

Louise researches local shopping precincts, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. Her other research interests are supermarket and department store retailing, thrift and sustainable shopping, tourism and retailing, issues management and crisis communications in the context of the retail industry, and how the digital economy is transforming traditional modes of shopping.

Louise is a Member and Certified Practising Marketer (CPM) of the Australian Marketing Institute, the American Marketing Association, the International Place Branding Association and Mainstreet Australia. She hosts the retail podcast 'Shopology', has worked as a national radio presenter for the ABC, and writes the 'Retail Therapy' column for TasWeekend in The Mercury newspaper. Louise is also the weekend newsreader for Australian Radio Network , and runs the retail consultancy 'Shopology' (www.shopology.com.au). In 2021 she was awarded a Fulbright Scholarship and Senior Fellow status with the Institute of Place Management in the UK.