At the 2015 PRISM Awards for PR Excellence, marcusbrewster’s campaign for Robertsons #SkyDine was awarded the Gold in the category: Practices – Best use of an event to build/change reputation. The campaign consisted of a series of in-flight activations where kulula passengers were surprised and delighted to be served a haute cuisine meal designed by […] Read more
Media, much like the most popular girl in school, has always enjoyed fevered pursuit by the public relations industry – and been contemptuous about it. Journalists love referring derisively to PR as “the dark side”, where they believe media practitioners (as both they and PR people are) have sold their souls to corporate interests. It’s […] Read more
