OPINION: Judging by the number of CVs that come through my mailbox daily it seems as if studying public relations is as popular today as studying human resources was in the late ’90s. In recent months, our agency launched its first internship programme and I realised that the public relations industry is facing a serious […] Read more
Have you also noticed the number of empty billboard structures in-and-around Johannesburg of late? This made me realise that companies must be cutting down on marketing spend big-time. Although brand visibility is still important, I believe businesses are finding more cost effective ways to not only create brand visibility but also to engage with its […] Read more