Marisa Louw

Marisa Louw Articles 3

Marisa Louw (known as 'eM') is an independent marketing professional from Johannesburg. Her marketing career spans 24 years - 12 years in corporate marketing, four years at an agency, and the past eight years as an entrepreneur. She specialises in publicity (PR or public relations), and content creation (writing), social media (strategies and management), and campaign/project management.

Be social on social media: Tips for freelancers

Posted By: Marisa Louwon: July 16, 2019In: Digital

Social media, used correctly and consistently, can be a great asset to any freelancer. The saying 'out of sight, out of mind' is a truth a freelancer cannot afford to battle with. Read more

Quality of training: A threat to the PR industry?

Posted By: Marisa Louwon: August 22, 2017In: Communications

OPINION: Judging by the number of CVs that come through my mailbox daily it seems as if studying public relations is as popular today as studying human resources was in the late ’90s. In recent months, our agency launched its first internship programme and I realised that the public relations industry is facing a serious […] Read more

PR: The ultimate word of mouth

Posted By: Marisa Louwon: May 05, 2016In: Communications

Have you also noticed the number of empty billboard structures in-and-around Johannesburg of late? This made me realise that companies must be cutting down on marketing spend big-time. Although brand visibility is still important, I believe businesses are finding more cost effective ways to not only create brand visibility but also to engage with its […] Read more

Marisa Louw Articles 3

Be social on social media: Tips for freelancers

Quality of training: A threat to the PR industry?

PR: The ultimate word of mouth

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