Closing the loop on campaigns, from insight to action
Full closed loop business intelligence (BI) functionality across mobile and social networks has now become feasible, allowing enterprise BI to...
The social evolution of business intelligence
In this information age, the businesses that have the best relationship with their data are the businesses most likely to...
2011: the year of big data
This was the year of big data. In the last two to three years we have accumulated more data than...
Like, so now what?
As brand warriors battle it out on the social media platform for consumer favour, ‘Like’ has shed its identity as...
