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Our established and respected publishing history starts with our founder and publisher, Kenneth Fadner, who created AdWeek magazines, and continues with our editor Joe Mandese, a longstanding veteran in media and journalism. In the early 90's while running Adweek, Ken, identified a real need to serve the media buying and planning community with information and resources to help them make better decisions....
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Over the years there have been many attempts to create the ‘agency of the future’. Enfatico, the WPP agency that...
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