Mmaphuti Rankapole Articles 1
A seasoned senior marketing professional with over 15 years experience in marketing and category management positions. I have strong practical experience across a number of industries having worked for multinationals in FMCG and fast food industries and have also worked for a government agency responsible for branding South Africa. My key areas of strength around developing business strategies that are true to market dynamics and strategies that are translatable into solid business tactics (excellence in on the ground execution) that deliver growth and build brands’ momentum both in the minds of consumers and in the market place. I remain curious about people as people and then as consumers. I have a special interest in developing markets and the bottom of the pyramid and how value in these markets can be unlocked. I have been accountable across the marketing spectrum – business strategy, brand strategy, innovation, and brand marketing (segmentation, offer creation to, shopper marketing, customer interface, communication, pricing management, and communication. I am a well rounded effective team player who focuses on finding solutions. I have built teams by focusing on individual skills and competencies and encouraging team work no matter what. I have acquired an MBA degree that has enhanced my journey to transition from functional excellence into business excellence.
Why do senior marketing staff lag on the use of new communications technologies? Her MBA project research throws up some interesting answers to what should be a vital industry question, says Mmaphuti Rankapole. I recently conducted research as part of my MBA studies. The idea behind my research project was to establish how brand managers have […] Read more