Muzi Mthmbeni is GM of precisionmarketing at Idea Hive. He believes brands need to do more with less in an ever changing and growing competitive landscape. This calls for strategies that is not only clever and relevant, but strategies that drive tangible action to feed the bottom line and justify(the already limited) spend.
In this challenge he sees an opportunity to think differently about what brands are and what brands can do.

Over the past ten years, he has worked in various roles with various brands to refine my ability to apply strategic thinking that delivers cut-through work.