I am a Lecturer (Assistant Professor) in Marketing and Strategy at Cardiff Business School.

I have a PhD in Social Psychology (University of Sussex), a MRes in Research Methods in Psychology (University of Sussex), a MSc in Management and Entrepreneurship (University of Sussex), and a BSc(Hons) in Communication and Media Studies (Universidad Complutense de Madrid). I have also did a year abroad as an exchange student at the University of Ottawa (2006-2007) and the University of Sussex (2008-2009). My primary research focus is on the impact of consumption and consumer-oriented environments on individual and societal well-being.

Before embracing in a career in academia, I worked as a Marketing Manager for Hewlett Packard and gained extensive experience in direct marketing as a product promoter for brands such as Samsung or Kodak. I also worked as a communication assistant at a United Nations' conference.