Paula Hulley joined the IAB SA as CEO on 1 July 2018, with more than 15 years of experience in building brands and consumer-engaging experiences. She joined digital agency Gloo in its first year of inception, going on to become MD of the Cape Town office and then MD of the integrated business, Gloo@Ogilvy post the merger with Ogilvy in 2015. Hulley then became head of innovation and digital for Ogilvy Cape Town.
