The most imminent AI solutions for marketers include anticipating future customer purchases, improving media buying, and monitoring social media comments to determine brand affinity and tailoring promotions. Read more
Customer experience should be at the centre of everything; technology should be used to drive and enhance it, while freeing up employees to deliver the human touch in customer interactions. Read more
Take a step back and assess the brand and the story it tells its customers before determining which technology solution is the right one to meet brand needs. Read more