While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. Read more
Overall marketing departments need to invest in privacy and take it seriously. From the newsletters companies send to pop-ups on websites and the technology solutions they implement to help deliver customer-centric experiences, customer privacy and brand security needs to be at the core. Read more
History shows us that companies typically opt to go dark during times of crisis to avoid positioning the brand negatively. However, this approach does more damage than good. Read more
If a consumer trusts a brand, they are willing to pay a premium for it even though there are other similar offerings available to them at a lower price. Read more
Competition in today’s business landscape has never been fiercer. The market is saturated with brands, and companies are competing for customers in a global landscape. At the same time, customers want to be delighted in their every engagement and with so much choice, they aren’t afraid to move on to another brand that meets their expectations. […] Read more
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
