History shows us that companies typically opt to go dark during times of crisis to avoid positioning the brand negatively. However, this approach does more damage than good. Read more
If a consumer trusts a brand, they are willing to pay a premium for it even though there are other similar offerings available to them at a lower price. Read more
Competition in today’s business landscape has never been fiercer. The market is saturated with brands, and companies are competing for customers in a global landscape. At the same time, customers want to be delighted in their every engagement and with so much choice, they aren’t afraid to move on to another brand that meets their expectations. […] Read more
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
The most imminent AI solutions for marketers include anticipating future customer purchases, improving media buying, and monitoring social media comments to determine brand affinity and tailoring promotions. Read more
Customer experience should be at the centre of everything; technology should be used to drive and enhance it, while freeing up employees to deliver the human touch in customer interactions. Read more
