It seems surprising that it is still necessary to encourage brands to embrace personalised permission-based SMS marketing given all the advantages of this approach and the technical advances that have made the practice easy and manageable today. But unfortunately many companies are still stuck in a broadcast-only paradigm resulting in annoyed customers, loss of brand […] Read more
Despite SMS’s amazing longevity and the ability to adapt it for a range of personal and business communication needs over the last two decades, SMS is not immune to misuse that may result in devaluing it as a communications channel. This is why it is imperative that businesses and consumers fight to maintain the integrity […] Read more
A Cape Town mom is more than a little displeased with her children’s primary school. During the recent heat wave in the Western Cape, the school cancelled athletics practice due to the extreme temperatures. The teachers went home and children, under the age of 13, had to wait alone outside the school in the heat […] Read more
People might joke about BlackBerry addiction, and dub the device a ‘crackberry’, but the fact is we can get drawn into the world of smartphones and laptops to the exclusion of relating to people around us face-to-face. Dr Pieter Streicher dishes out advice on how children – and adults – should use technology wisely. With […] Read more
By now, most companies should have woken up to the fact that if they want to stay in business for any length of time, permission-based marketing is the order of the day. In other words, get permission from customers and potential customers before marketing to them. What companies might not yet realise, is that SMS […] Read more
December holidays have the potential to bring families together after a year of hard work, academic pressure and busy social schedules. However, with family members that have very specific, individual needs when it comes to relaxation – it gets tricky to accommodate everyone and ensure that quality family time still exists. With December holidays right […] Read more