Ramsi Woodcock is an expert on antitrust law, economics, and policy, with a particular focus on the consequences of the information age for the antitrust treatment of personalized pricing, dynamic pricing, and advertising. He has also written on the consequences of antitrust's consumer welfare standard for corporate law, antitrust error cost analysis, the innovation economics of reverse payment patent settlements, and the law and economics of risk exposure in the tort law context. His article "The Obsolescence of Advertising in the Information Age" recently appeared in The Yale Law Journal.