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Richard Mullins opened Acceleration's Johannesburg office in 2000. Richard has played an instrumental role in the growth of Acceleration in South Africa, working with clients to identify their online marketing needs and establish effective online marketing strategies that deliver superior results. This is achieved through the implementation of technology services such as Advertiser and Publisher Ad Operations, Email, Paid Search and Site Analytics.
For the past decade, publishers have been under siege. The Web has fragmented their traditional markets, broken their traditional business...
Your customers today seamlessly move between a range of electronic channels, engaging with your business through social media, display ads,...
Most publishers are struggling to monetise their online operations in a world where advertising revenues are under pressure and audiences...
Smartphone adoption is accelerating in South Africa and the rest of the world. This is good news for digital marketers...
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