How to be great at Facebook marketing
The new algorithm has been called Facebook Zero, basically because if brand posts don’t meet the ‘meaningful’ mark, you can...
Content marketing is not like summiting Everest… but it is a big deal in SA
Narratives 2017 Benchmarks and Trends Report report on the state of the content marketing industry on home soil is intended...
10 steps to a V for victory for video content marketing
Get over it – video is here to stay. All you need is to flick the switch in your head,...
An ingenious content marketing manoeuvre
Content marketing comes in many guises. This month, paint manufacturer Dulux makes a very clever move and simply takes over...
A compelling case for content marketing
Of all the marketing terms searched for on Google, 'content marketing' comes out tops. Here are four reasons why marketers...
