We as media agents/strategists/buyers will have to recognise the fact that we will have to market through these artificial intelligence platforms. Read more
The latest RAMS released in September by the BRC and SAARF indicates that we’re listening to radio one minute less, which seems to be having an impact on overall listenership trends, which are heading south. There are 296 radio stations reported in South Africa: 40 are commercial/public stations and 256 are community stations. Community radio stations […] Read more
I’ve been pondering about this idea for some time now and it occasionally scares me how other people are going about building their social brands, and I dare say, leaving their social legacies, says Sandra Burger. After checking out the Facebook profile of a respectable politician (who has been around for more than 25 years) […] Read more
We’ve fallen in love with our hand-held little screens, unless we’re playing Angry Bird of course! The fact of the matter is we’re all in love… 86% international mobile internet users are using their devices whilst watching TV. TV has to a large extent become that distant ‘ex’ that we have to tolerate because we […] Read more
Traditional SWOT analyses could possibly be leaping forward with limited time and newer ways of getting to the bottom of a solution, but has it really changed that much from 15 years ago? In a McKinsey article, headlined The strength of ‘weak signals’, Martin Harrysson argues that digital has ‘weak signals’ or snippets to offer […] Read more
The UCT Unilever Institute of Strategic Marketing recently released the results of its research into South Africa’s booming black middle class. Sandra Burger, business unit manager at The MediaShop takes a look at key findings of the study. A strong black middle class (BMC) is arguably one of the most crucial segments to the wellbeing […] Read more