We as media agents/strategists/buyers will have to recognise the fact that we will have to market through these artificial intelligence platforms. Read more
The latest RAMS released in September by the BRC and SAARF indicates that we’re listening to radio one minute less, which seems to be having an impact on overall listenership trends, which are heading south. There are 296 radio stations reported in South Africa: 40 are commercial/public stations and 256 are community stations. Community radio stations […] Read more
The UCT Unilever Institute of Strategic Marketing recently released the results of its research into South Africa’s booming black middle class. Sandra Burger, business unit manager at The MediaShop takes a look at key findings of the study. A strong black middle class (BMC) is arguably one of the most crucial segments to the wellbeing […] Read more