Communications consultant and technology PR specialist with experience leading successful corporate communications campaigns in the EMEA region.Sarah has a degree in journalism through Rhodes University and a postgraduate in brand management through AAA School of Advertising and has worked in the communications industry for 15 years. From consultancies in the UK and South Africa, as well as on-site at Microsoft South Africa, Sarah’s experience spans the business-to-business and business-to-consumer fields.
A construction bridge collapses over a busy Johannesburg highway with disastrous consequences. Social media explodes with pictures, videos and commentary — perhaps before the construction company’s communications team even knows about the crisis. This age of people constantly talking, sharing and criticising has turned the traditional crisis communications response model on its head. Brands do not have […] Read more