Whenever Stephen Kirker takes his place inside the glass cubicle at the radio station where he works, there is one thing he can be sure of: when he starts talking about sport, the switchboard lights up like a string of Christmas lights. “Every single time,” says the SAfm radio presenter, “there is an incredibly high […] Read more
In an outdoor nation like ours, transit media should be a goldmine, so why aren’t advertisers utilising it as much as they could? Every week, 22 million commuters make their way through the traffic in South Africa. Imagine, then, all the ‘blank canvases’ that appear in that public space just waiting for some funky advertising […] Read more
The experts say custom publications should be used to extend the brand, not bombard the client. Brand loyalty is the ultimate goal of those in the retail and services industries, as are high readership figures for those in the magazine industry. Somewhere in the space between, custom magazines pop up like wild mushrooms to blur the line […] Read more
Every day, while thousands of commuters make their way home from the City Bowl and the suburbs to the grinding poverty of the notorious Cape Flats, one can see countless exhausted eyes staring into the pages of Die Son and the Daily Voice. With the former having over a million readers and the latter over […] Read more
Its intentions are solid, so why is Icasa failing to fulfil its mandate? Jeremy Daniel and Tanya Farber investigate. Twelve years ago, the Independent Communications Authority of South Africa (Icasa) came into being to regulate the telecommunications and broadcasting sectors in the public interest. Now, many industry role players are either scratching their heads in […] Read more
Niche publications are on the rise, but what makes them so successful? Tanya Farber finds out. On paper, the numbers don’t add up. The critical mass that any magazine publisher would want to see when ticking the ‘sustainable business’ box is simply not there. But somehow, where niche magazines are concerned, the absence of a sizable […] Read more
