Tini Sevak joined CNN to lead its international data strategy, create new solutions that further inform business intelligence and provide commercial partners with sophisticated ways to utilise campaign insight.
As Vice President, Audiences and Data, at CNN International Commercial (CNNIC), Sevak oversees a global team of data and research specialists using Turner resources as well as out-of-house capabilities. Through a mix of audience insights, digital analytics and commercial data innovation, the Audiences & Data Group sits at the heart of CNNIC to ensure measurable and actionable data insights drive client campaigns as well as the commercial strategy of CNN International.
A significant growth in mobile/online penetration across the country is also transforming the way people in South Africa watch TV, with many reaching for their phone when looking to engage in TV content. Read more