The rise of clear models and tools for measuring return on investment for social media will help to mature the channel and grow its value to brands in South Africa. New tools that allow marketers to more accurately link social media activity to its impact on the bottom line, will experience rapid adoption in the […] Read more
The world of media is changing at an unprecedented rate as technology disrupts the established business models for publishing and advertising, and as consumers change the ways in which they consume information, services and entertainment. Perhaps the most significant change that we are seeing is the fragmentation of the media landscape and its audience, compared […] Read more
Marketing directors in many organisations are soon expected to spend more money on technology than their CIOs and IT directors, with social media monitoring and engagement platforms likely to be among the major drivers of IT spending over the next five years. Research from Gartner that forecasts chief marketing officers (CMOs) will be outspending CIOs […] Read more
Online reputation management (ORM) is emerging as a board-level issue for companies that want to demonstrate sound corporate governance and risk management, says Tony Sousa. Online reputational risk is emerging as a major concern in a world where rumours and complaints about a brand can spread from a single social media post to an audience […] Read more
One of the big emerging opportunities in the South African digital marketing space lies in the way that usage of mobile phones and social media services are converging, thanks to the growing popularity of smartphones in the country. The rapid penetration of smartphones into the South African market means that accessing social media services such […] Read more
Online reputation management (ORM) tools are rapidly moving into the mainstream as companies around the world look for ways to boost their performance and become more responsive to their customers, write Tony Sousa and Gordon Geldenhuys. This point was hammered home for us at Social 2011 (http://www.social2011.com), the first user conference for the Radian6* social […] Read more
