Marketing directors in many organisations are soon expected to spend more money on technology than their CIOs and IT directors, with social media monitoring and engagement platforms likely to be among the major drivers of IT spending over the next five years. Research from Gartner that forecasts chief marketing officers (CMOs) will be outspending CIOs […] Read more
Online reputation management (ORM) is emerging as a board-level issue for companies that want to demonstrate sound corporate governance and risk management, says Tony Sousa. Online reputational risk is emerging as a major concern in a world where rumours and complaints about a brand can spread from a single social media post to an audience […] Read more