Let’s not be reckless on Black Friday because this could have more devastating effects on our economy, which will also result in brands losing out on further valuable revenue. Read more
Staying dark and invisible in these trying times is not an option, because this tactic allows competitors to occupy consumers' headspace. Read more
Organisations and brands providing services and products to consumers have to ensure that they have social media departments and digital agencies in place that are nimble and able to address negative conversations. Read more
