William Smook

Having worked in journalism (community newspapers, an internationally syndicated health columnist, chief sub-editor of a leading weekly consumer magazine) I moved into public relations in 2005. Specialties include:
* Writing: full suite of content creation, including thought-leadership at CEO level for Ford, Boeing, WWF, Comair and Old Mutual.
* Development and implementation of media strategies and media campaigns, media training.
* Crisis communications experience in commercial aviation, hospitality, travel, finance, healthcare and energy.
* Media training in the sectors listed above as well as local government and NPOs.
* Strong interest in renewable energy and sustainable development. Award-winning campaigns in sustainable consumerism.
Extracurricular: volunteer wildlands firefighter (ICT100 & 200); wilderness first responder.

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