Advertising
Social media or media that is social?
One of the pulls of media has always been the social life surrounding it but, says Jamie Norgarb (channel director...
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WC government ‘breast is best’ Mxit campaign misses mark
The Western Cape Government has increased its efforts to promote the health of mothers and infants through the benefits of...
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Ad spend outlook for South Africa and Africa
Dentsu Aegis Media recently released their global ad spend predictions, pinning it at around 5% for the rest of 2014...
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No more advertising church and editorial state
Native ads have been the rage for a while. Basically joining advertising and content marketing it’s touted as, to channel Tom...
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Leveraging the power of the game
Sports sponsorship is so much more than the ‘chairman’s folly’. Done well, it is one of the most powerful platforms...
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Campaign: Castle Lager Boucher Legacy rhino ad delivers goosebumps
Today is World Rhino Day. A new CSI ad by Ogilvy Mather Johannesburg for the Castle Lager Boucher Legacy is a...
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