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Andrea is channel sales manager at The SpaceStation, responsible for strategic input and management of the commercial side of News24, News24Nigeria, News24Kenya and News24 isiZulu.
She has worked on the sales side of the media industry for over a decade, both online and in print. In 2008 she got her MBA, with her dissertation covering the impact of magazine advertorials on the AIDA consumer response process.
The Wikipedia definition of native advertising is “a form of online advertising that matches the form and function of the...
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