Advertising
Primedia Broadcasting rate increases – until the cows come home!
On first view of the latest rate card from Primedia Broadcasting I was reminded of an old Spanish tale which...
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How to survive the ad industry
Having won the Ogilvy Graduate Programme last year, I was placed into Ogilvy Cape Town’s most coveted digital workshop last...
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Looking beyond the ABC’s numbers
It’s a steaming hot day and I am at work, a mountain of magazines threatening mutiny on my desk. They...
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The Loeries question: Are you the most famous you?
'Be the most famous you'. That’s the payoff line underpinning this year’s Loeries campaign, produced by award-winning agency, TBWA\Hunt\Lascaris Johannesburg...
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IAS and AdForum.com introduce top five creative awards for SA ads
The Independent Agency Search and Selection Company (IAS) and its international partner AdForum.com have joined forces to introduce their quarterly...
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Danger of a ‘tipping point’ in media agency business
Our world is changing. Our friend Mr Google advises that on one day recently, the tag-line ‘Advertising trends for 2013’...
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