Advertising
The search for a new agency model
Over the past decade, the worlds of media and advertising have changed dramatically. Where brands and marketing managers were once...
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Advertisers still rely on print
Many industry analysts may slag off the press, but advertisers still flock to advertise in newspapers, despite the definite decline in...
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The ROOTS of deep advertising research
This year’s ROOTS survey is themed ‘Coming Home - Rooted in Reality’ will be launched this month in Johannesburg, Cape...
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Campaign: Beating the bix with Weet-Bix
What do you do to reconnect the youth with a venerable brand that has been around forever? That was the...
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Absolute and relative innovation: key to a brand’s future?
“What is more interactive: a colouring-in sheet on a McDonald’s tray table or a Web banner?” That was the (rhetorical)...
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Sport: It’s the ‘passion’ factor that scores
Advertising on sporting media may well be more expensive but, says sports fanatic Chris Botha, it is not just about...
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