Advertising
Government tenders good for media business – but have challenges
Governments all over the world are big spenders in the advertising and communications sector and South Africa is no exception....
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Campaign: There’s LOTS of things to do in the dark
It’s Earth Hour tomorrow. We are all asked to switch off our lights for an hour as part of a...
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What if brand building is just a big fake?
"Hostess Brands, the now bankrupt owner of the cream-filled confections, agreed on Tuesday to sell the snacks — along with...
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AMF on pitching, free and fair
A group of Advertising Media Forum (AMF) members has compiled pitching guidelines for the industry in order to open up...
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The winning, risky, passionate colour of red
Why did David Ogilvy choose red, not blue or black or any other hue when he started Ogilvy? Is red...
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Identifying and nurturing media talent
Amasa’s learnership programme finds promising graduates and trains them to work in media agencies. Is enough being done by this...
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