Advertising
It’s a question of… DIGGING deep into the shifting media landscape
The constantly evolving media landscape, buffeted by changes in technology, tautly stretched budgets and shifting goalposts, requires media planners and...
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Trends 2013: Radio and the return of the jingle
Still one of the most outstanding radio campaigns within the South African radio sector in 2012 is undoubtedly the popular...
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It’s a question of… Being chairmama to the Brand
Heidi Brauer, credited with repositioning the kulula.com brand, recently joined brand communication agency, Halo, as its 'chairmama'. In a recent piece she wrote...
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Dissecting the LSM 7-10 market
Please note: As LSMs are no longer in use, no AMPS, we have updated this story to look at the...
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Campaign of the week: The Cautionary Tale of Ebenezer Snoop
Lovely stuff! Adidas’ 2012 holiday campaign has taken the classic tale of Charles Dickens’ A Christmas Carol and turned it...
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Sorry, I don’t see the Web going ‘native’ anytime soon
Cory Treffiletti explores 'native advertising', another of the most-buzzed-about elements of digital media right now. But it’s not scalable, and...
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