Advertising

So you get it, your MD gets it, and even your financial director gets it. If you’re not engaging with...

Over the past 12 months we have seen a dramatic move away from the big creative ideas with a leading...

A rate card tells you exactly what you need to know to buy or sell advertising. It costs so much...

I hear lots of people in our industry ask the same question about ad technology sales: What challenges do you...

Got to love this ad! JWT London, taking inspiration from Felix Baumgartner's incredible leap from space, sent a Kit Kat...

After decades in the industry, Virginia Hollis highlights the plight of media agencies. I’ve been involved in media agencies most...