I recently unearthed a ground breaking report which analyses the advertising and sales patterns of over 100 companies for a period of eight years. Read more
In the past week, much has been made in the media press of shifts in the pattern of media investment in Mzansi based largely on the Nielsen WizzAd+ database. But Nielsen WizzAd+ effectively only reports ad spend in traditional media at an undiscounted rate card level. Read more
However unfamiliar and unpredictable the marketing landscape may appear at times, when it comes to the quantum evolution of advertising and communication, there’s simply no turning back the hands on the digital clock. Read more
If you’re reading this, chances are that you’ve been following the Ebony + Ivory series on SEM segmentation. Congratulations! You’ve made it to the finish line. Read more
It's been a wonderful start to 2021. I’m super excited about being a contributor to Mzansi’s first #OpenSource marketing text book, Marketing to South African Consumers. Read more
During the course of this past week I was fortunate to attend and participate in the asiConferences International Radio & Audio and Television & Video (RATV) virtual event. As always, it’s encouraging to be reminded that, when it comes to audience measurement, the challenges we face in South Africa are not unique. As is often […] Read more
