[An Unofficial Response to the OMC] The problem with having a tantrum and throwing your toys out the cot is that sooner or later you have to go and pick them up. Read more
To suggest that by merely relatively out-spending a competitor a brand will experience long term market share gains when the market recovers, is outdated. Read more
For every online reader to a newspaper, there are still 4.5 readers of the print-paper copy. For magazines that ratio slips to 2.8 print readers per online readers. Read more
In 2019, the average all media advertising rate declined YoY by -2.4%. This is the first time in over 25 years of Media Inflation Watch that advertising rates have showed an annualised YoY decline. Read more
In the disrupted media landscape the successful media strategist will display a high level of absorptive capacity and the cognitive ability to make effective media decision based on speed over excellence. Read more
Conrad’s Heart of Darkness is set in Africa during the period of that other great pandemic, often referred to as The Scramble for Africa. Read more
