It seems that being good advertising people is not a prerequisite in media. We have become little more than audience traders and bankers. So, against this backdrop, where do we need to go? What is the future model? Will programmatic buying kill the media agency star, or is it business as usual with a bit […] Read more
A no holds barred comment on the state of media, advertising & communications transformation in SA. First transform the minds of the individuals in advertising and then industry transformation will follow. Read more
The highlight of my media career is undoubtedly being called a “media anarchist” in 2008 when I pointed out to the industry that once you start splitting the 10 LSM segments, you de facto create more LSM segments. Seventeen LSM segments by last count in AMPS 2015AB. Of course, there are still people who insist […] Read more
Well now that wasn’t so bad. I’ve asked the first Twit question and we’re over the first ES obstacle. Nobody has sent me for counselling with Robert Ruud, or stopped following me on Twitter. So, let’s press on with the mission. Bear in mind, though, that this sequence of blogs isn’t a Q&A session. It’s […] Read more
Writing in Brave New World, Aldous Huxley noted that “most human beings have an almost infinite capacity for taking things for granted”. Whether you have taken AMPS for granted for the past 40 years, and you think the media industry has reached the end of an era, or you feel that the launch of Establishment […] Read more
The publishing industry has now embraced the need to start measuring people’s reading behaviour as communication gestalt. The media research industry in South Africa is sailing in uncharted waters. The good ship AMPS has lost its main mast and the industry lies becalmed in the Media Doldrums waiting for the Establishment Survey (ES) to sail […] Read more