Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online survey has been conducted and published in SA. Read more
Unlike writing and thinking, good media and good advertising are not mutually exclusive. Media strategists of the future will need to go beyond reporting on audiences and the cost of exposure. Read more
It seems that being good advertising people is not a prerequisite in media. We have become little more than audience traders and bankers. So, against this backdrop, where do we need to go? What is the future model? Will programmatic buying kill the media agency star, or is it business as usual with a bit […] Read more
A no holds barred comment on the state of media, advertising & communications transformation in SA. First transform the minds of the individuals in advertising and then industry transformation will follow. Read more
The highlight of my media career is undoubtedly being called a “media anarchist” in 2008 when I pointed out to the industry that once you start splitting the 10 LSM segments, you de facto create more LSM segments. Seventeen LSM segments by last count in AMPS 2015AB. Of course, there are still people who insist […] Read more
Well now that wasn’t so bad. I’ve asked the first Twit question and we’re over the first ES obstacle. Nobody has sent me for counselling with Robert Ruud, or stopped following me on Twitter. So, let’s press on with the mission. Bear in mind, though, that this sequence of blogs isn’t a Q&A session. It’s […] Read more
