It's been a wonderful start to 2021. I’m super excited about being a contributor to Mzansi’s first #OpenSource marketing text book, Marketing to South African Consumers. Read more
During the course of this past week I was fortunate to attend and participate in the asiConferences International Radio & Audio and Television & Video (RATV) virtual event. As always, it’s encouraging to be reminded that, when it comes to audience measurement, the challenges we face in South Africa are not unique. As is often […] Read more
Can you Adam and Eve it? Premiership rugby in the UK will resume on Friday. Without fans of course, so the games will be played in silence and referees will penalise bad language. Read more
[An Unofficial Response to the OMC] The problem with having a tantrum and throwing your toys out the cot is that sooner or later you have to go and pick them up. Read more
To suggest that by merely relatively out-spending a competitor a brand will experience long term market share gains when the market recovers, is outdated. Read more
For every online reader to a newspaper, there are still 4.5 readers of the print-paper copy. For magazines that ratio slips to 2.8 print readers per online readers. Read more
