Advertising

The marketing world is built on the assumption that a certain amount of ‘creative license’ is acceptable in the quest...

An abducted child was returned to its mother after being taken in a car that had a satellite tracking service...

South Africa’s Keith Rose has been selected as a jury president at this year’s Cannes Lions International Festival of Creativity...

The countdown to The Media Connection’s unveiling of its collective brand has begun. The agency will now be operating in...

Given the cost of a bottle of my favourite tipple, I’d probably have to concede that on the Johnnie Walker...

The answer to this question is a resounding NO! Basically, advertising is still a numbers game. Media are selected by...