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  1. 1

    Ryan Gordon

    Yes it is a blatant stab at Santam, but at what point does the archetypal “walk and talk” become a copyright infringement? 
    Can a similarity be drawn here between the manner in which most hair care and beauty products are advertised in the same way?

    Would love to see a Santam ad have a go at dial direct’s campaign.

  2. 2


    Funniest advert I’ve seen for ages.

  3. 3

    Ben Tonkin

    Well, it isn’t out of line with advertising expected from direct insurers.

  4. 4


    Santam obtained an interim interdict in the Cape Town High Court against Dial Direct prohibiting them from airing their ad. That’s why you don’t see it anymore. A final decision wil be made in August.

  5. 5


    may we please see it again

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