[OPINION] I had rather hoped that South Africa’s new advertising watchdog, the Advertising Regulatory Board (ARB), would prove to be a little smarter than its predecessor – the ASA... Read more
The thing is, consumers in every single socio-economic grouping actually trust advertising. Yes they do. Oh yes, you do – you just like to think you don’t. Read more
The ASA has found Herbex to be in violation of its standards code for using testimonials claiming efficacy which were not justified. But the company stands by its testamonials. Herbex respon... Read more
Does South Africa have any formal regulations in place to ensure influencers declare their endorsement of products/brands on social media? Read more
OPINION: One has to admire the Advertising Standards Authority (ASA) for clinging so tenaciously to life and like Donald Trump, coming up with all manner of bluster and bravado in an effort... Read more
The ASA Directorate is satisfied that in the context of a humorous and light-hearted commercial, the word ‘ass’ would not cause offence. Virgin Active’s use of the word ‘as... Read more
