ASA on a mission to become ‘fit for purpose’
It’s no secret that South Africa’s Advertising Standards Authority has been battling on many fronts to stay alive and relevant ...
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Tag: Advertising Standards Authority
Ad creatives are not the reason South African advertising is rubbish
Ten years ago, I voiced my concern over what seemed to be a substantial drop in the creativity of South ...
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How to avoid having your ad campaign frozen by the ASA
The Advertising Standards Authority’s final ruling of 2014 showed us once again how easily a carefully crafted and catchy advertisement ...
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From outright lies to telling the truth: the evolution of copywriting
If you’re an advertising copywriter, you’re part of a tradition that dates back as long as people have wanted to ...
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Is the ASA overreaching its powers?
The Advertising Standards Authority may appear to be all-powerful over advertisers, but two major advertisers claim they have no rights ...
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‘The advertising industry gets the watchdog it deserves’
Accusations of mismanagement and a lack of transparency have dogged the Advertising Standards Authority for years. And the industry is ...
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